The keyword of the contest - v7ndotcom elursrebmem - looks strange. Let's talk here about the first of the two words: v7ndotcom.
When you pronounce it, v7ndotcom says "v7n.com". And of course this is what it stands for.
v7n.com is really a cool website owned by John Scott. A great internet marketing resource where one can learn about branding, marketing and search engine optimization.
Personally I especially enjoy the forum. Although I am a pretty recent member there, I appreciate the atmosphere: interesting discussions in a good spirit.
Because Google uses semantic, v7n.com is probably authority on the subject. Not because v7ndotcom stands for v7n.com when humans pronounce it, but because many contestant pages, all decicated to v7ndotcom elursrebmem link to v7n.com.
It could not be clearer. Linking to v7n.com from a contest page will be regarded by Google as a great attribute to rank on v7ndotcom elursrebmem. Contestants, you know what you have to do now...
Now that v7ndotcom has no secrets for you learn about elursrebmem.