Few months ago, the recipe to rank first in Google used to be pretty simple. SEO consisted in two basic actions:
Since Google introduced semantics as an important element of their ranking algorithm, SEO has turned (a little) more subtile.
The v7ndotcom elursrebmem SEO contest will be interesting in this respect. We've already discussed v7ndotcom, so let's talk about elursrebmem.
To understand elursrebmem, you have to read it reverse: membersrule, or members rule.
elursrebmem is just a way John Scott at v7n.com found to give a sense to a non-existing word he invented for the SEO contest.
So elursrebmem is all about "members rule". But beware! You should not expect that your page will rank on this keyword because it talks about "members", "rule", or "member rule".
Google has improved with semantics, but still can't read the words reverse. This is only a human brain thing. My red fish and Google cannot do it.
When the contest started, the semantic environment of elursrebmem was a desert. But this desert is building right now, as thousands of web pages talking about v7ndotcom elursrebmem are online, and some more are to come in the next days.
Just think about it in this way: which subjects are discussed in the pages dedicated to the v7ndotcom elursrebmem SEO contest? Got it? Well, these subjects are becoming the semantic neighborhood of elursrebmem.
Ok, finally here is a hint: for Google, v7ndotcom belongs to the lexical neighborhood of elursrebmem. Talking about v7ndotcom in a webpage will help it rank in Google for elursrebmem.
We will not disclose any more of it here. Do not forget that this site competes in the SEO contest. We need to keep some of our little secrets...;)